“ALLBLACKS.COM 06 NOV 2014 ADIDAS
adidas has unveiled the latest and most technologically advanced All Blacks jersey yet produced.
It is also the blackest kit of all time with logos and numbers on the jersey executed in gunmetal silver.
Fans can enjoy a choice of options with prices starting from $120 (RRP) for a cotton-based supporter’s jersey.
The All Blacks wear the jersey for the first time this weekend when they take on England at Twickenham in the second match of the MyRepublic Northern Tour.
The new look jersey is the product of a two year design process which saw adidas collaborate with senior All Blacks Richie McCaw, Dan Carter, Liam Messam, Aaron Smith, Israel Dagg and Conrad Smith.
Player feedback specified that “fit” was the most important aspect of a rugby jersey.
Using ground breaking techniques usually reserved for the aerospace industry, a body mapping process called ‘Dynamic Stretch Analysis’ allowed adidas to measure bodies as they moved and how much strain was being applied to the skin.
Based on this research, adidas designed two jerseys, tailored specifically to the needs of All Blacks forwards and backs – jerseys that replicate the movements of players’ skin.
“So much time has gone into working out the different things you need as a player,” captain McCaw said.
“Fit is what’s important – the big boys need to be able to grip in the scrums, but the backs want it as tight as possible to avoid being grabbed – so it’s awesome to have the two different jerseys“
In addition to the unique design for forwards and backs, a revolutionary new fabric has been used in the creation of both jerseys to allow for optimum movement.
Featuring fabric-weaving technology, which has a unique two-way stretch, Woven Carbon was developed by the team at adidas to ensure the use of a superior fabric that doesn’t compromise on strength, flexibility, weight or comfort, and can withstand the rigour of the game.
“The jersey has such a tailored fit and the fabric adidas has used is not only the most advanced of any team, it’s non-restrictive, making it the most comfortable I’ve worn,” first five-eighth Carter said.
“It’s so flexible and feels like a second skin.”
adidas said the jersey’s aesthetic was a bold reflection of the team’s history and proud legacy, while taking inspiration from insights from opponents that the black jersey is intimidating to face.”